
Search Engine Optimization
Brand Identity & Web Design provides SEO website design for companies that are looking to rank higher in search results and drive traffic to their website.
What is SEO
SEO stands for Search Engine Optimization and is also known as Search Engine Marketing (SEM) and Organic Search. SEO is the process of optimizing your site so that search engines like Google, Bing, Yahoo and others can read and catalog all the content, key words and key phrases used in your site. Search engines determine how relevant your site is for these key words and key phrases. If your site is determined to be relevant for a particular keyword your site will show up higher in search rankings. Being higher in search engine rankings means more traffic to your site increasing sales and awareness.
Organic and Paid SEO
There are two main ways to optimize a website, organic SEO and paid SEO. Organic SEO is everything you can do to your site that does not require a fee to the a search engine company like Google. Paid SEO is called paid because you have to pay a fee each time one of your advertisements is click on.
SEO Implimintation
There are a variety of things that these search engines look for. As a SEO website design company our job is to implement all these things, like putting together a puzzle piece by piece. Individually these puzzle pieces don’t look very exciting but when all pieced together they create a beautiful picture. In the case of a website each piece propels your website higher in search rankings.
As your SEO website design company we can do the following, depending on your specific needs:
- Website Analysis
- Competitor Website Analysis
- Keyword Analysis
- Competitor Keyword Analysis
- Pay-Per-Click (PPC) Campaigns
- Site Structure Strategy
- Website Design Development
- Landing Page Creation
- Social Networking Set-up
- Backlink Establishment
- Directory Submissions
- Email Marketing Campaigns
- Article Submissions
- Blog & Forum Development
- URL Strategy
Brand Identity & Web Design develops SEO and Search Marketing plans for all of Sacramento, Roseville, Rocklin, Folsom, El Dorado Hills, the Bay Area and California.

