Company | Design | Web | 3D | Multimedia
Company
Q: How long has Brand Identity been doing business in Sacramento?
A: We have been in operation in Sacramento since 1994.
Q: Are your designers and programmers in house or do you use contractors?
A: We have some designers and programmers on staff as well as a couple of regular contractors we use when our work load requires. This ensures our clients receive their work on time no matter how busy we are.
Q: What types of payment do you accept for deposits and work completed?
A: Brand Identity accepts company check and major credit cards.
Q: Does Brand Identity charge an additional account management fee for design projects?
A: No, our professional project management service is included in each contract. Each client will receive a project manager who will maintain the project from concept to completion for no additional fee.
Q: Who owns the rights to artwork created by Brand Identity?
A: Each client owns the rights to the artwork we create, however Brand Identity maintains the right to use any work for promotional purposes unless otherwise specified.
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Graphic Design
Q: What is involved in the design process?
A: Most design projects begin with a creative meeting with the account executive, project manager and the designer who will be working on the project. This meeting is a chance for the client to express any expectations or visions they may have for the project and some creative thinking as a group. Once the project begins, the project manager will maintain contact with the client to collect any needed materials, provide proofs and receive feedback. Once all feedback is submitted to the designer the changes are made and a final proof is provided to the client. If the design project is to be printed, a high-resolution color proof is printed to allow the client to check the color.
Q: Do you use Mac or PCs?
A: We use both. Our project managers use PCs and our designers use Macs.
Q: Which graphics software programs does Brand Identity use?
A: Brand Identity uses the newest versions of all industry standard graphic, web and video applications, including Adobe and Apple software bundles. If you have questions about specific programs, please feel free to call.
Q: Will Brand Identity help my company develop an advertising message or a slogan to go with my Corporate Identity?
A: Yes, copy writing and creative message development are services offered by Brand Identity.
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Web Design
Q: Are Brand Identity websites competitively priced?
A: Yes. You can probably find cheaper sites out there, but not of the same caliber we provide. Brand Identity is very competitive on pricing for the level of quality, service and expertise you receive with each of our products.
Q: After the website has been created can our company make additional changes or incorporate other elements into our website?
A: Yes our designers can make content and visual changes to your website after it has been completed but the best time to make changes is during the creative process. Our designers can also insert invisible elements into the website that can be activated later if needed. Structural changes can be made after completion but they are more difficult and take more time.
Q: I already have a website but wanted to have some visual elements changed, is that something Brand Identity can do?
A: Yes the designers at Brand Identity can update any existing website with new copy, better visuals, or new applications and we can even optimize an existing website for better search engine results.
Q: Can Brand Identity help my company develop website copy?
A: Yes, copy writing and creative message development are services offered by Brand Identity.
Q: How long will it take to complete a web design project?
A: The length of time it takes to complete a project will depend on the scope of the project but a time estimate can be determined prior to the start of the project. The average website takes from 1 to 3 months to complete.
Q: Is it possible for a website to be created remotely?
A: Yes, Brand Identity has built websites for companies in many parts of California, the US and even internationally. Our project managers communicate with you by phone and email to collect all materials and discuss anything that may come up during the process.
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3D Rendering & Animation
Q: What is required to create a 3D image or animation?
A: Blueprints or CAD files are best for architectural renderings and CAD files must be in DXF or DWG format. Sketches or photographs can be used for products or illustrations as long as dimensions are provided.
Q: How long does it take to produce a rendering once you receive all materials?
A: Each project's timeline varies depending on size, complexity and the number of changes to the proof version. Small projects may take as little as two weeks while larger projects might take up to three months.
Q: How much does a 3D model or rendering cost?
A: Pricing is based on specific details associated with each project such as hours needed for completion of specific textures and views. For pricing please contact Brand Identity.
Q: Can you produce a rendering based on an existing 3D model?
A: Yes, we can work from 3D formats including DXF, DWG, LWO, LP, 3DS, MAX and OBJ. Please inquire if you have a file in a format not listed above.
Q: What is maximum file size Brand Identity can receive via email?
A: We accept files as large as 10 MB by email and for files that exceed 10 MB we suggest using our FTP site.
Q: How are completed projects delivered?
A: Files up to 10 MB are delivered via email. For those larger projects with a final file in excess of 10 MB we will use our FTP site or a CD or DVD for delivery.
Q: Are finished renderings suitable for print media?
A: Yes, depending on size requirements, we can provide images up to 300 dpi in a variety of formats. Just let us know what format your printer prefers.
Q: Can finished renderings be used on billboards and in kiosk applications?
A: Yes, our finished files can support these uses.
Q: Do you maintain copyright on all 3D models and renderings you produce?
A: Yes, we maintain copyright on all creative materials we produce unless specified otherwise. Clients are free to use the material for presentation and marketing purposes.
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Multimedia
Q: What does Multimedia mean?
A: Multimedia is a term used to describe a production that uses multiple forms of content and processing such as text, audio, video, graphics, animation, images and interactivity. The combination of the multiple medias, increases viewer interest and entertainment.
Q: What exactly makes multimedia "green"?
A: Since multimedia productions (websites, InfoShows, Kiosk/touch screen presentations) are completely virtual, they do not create paper waste and do not require limited paper resources. In addition, distribution can be more environmentally friendly. Where a paper direct mail campaign must be mailed, it creates exhaust from mail trucks and even airplanes. Multimedia can be distributed in many ways but a direct mail campaign can be accomplished using email as the vehicle.
Q: How do touch screens work?
A: Touch screens technology does not require the purchase of a new expensive computer but rather operate on a traditional PC or Mac computer using special software and a touch screen that attaches to the face of most computer or TV screens.
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