The importance of a presentation folder should not be over looked. We all know how important a good first impression is and a company’s presentation folder is often a point of first contact. Not to mention, your presentation folder and materials are the items you leave behind in hopes of making a lasting impression.
In today’s competitive business world we need every competitive edge we can get in order to win bids, land projects, and attract clients. Presentation folders and proposal packages may be the thing that sets you apart.
A well designed presentation folder adds impact that shows you’re serious about your company’s image. When a presentation folder, business card, brochure, and proposal that all have a compelling and consistent design theme they will stand out.
A variety of paper stocks, texture and color can elevate your design package. Foil-stamping, embossing, and special print techniques can increase the visual appeal of your folders.
High end graphics used with custom die cutting can really set your presentation folder and marketing materials apart. I have seen a custom diect used on an interior pocket of a chiropractor’s folder that had each vertebrate in spinal cord cut out. Another expected surprise I have seen done was on a housing development’s folder which had a window cut out to show the view from their properties. Textured AQ coating can change the look and the feel of ordinary images and scratch sniff or scented elements can tantalize your customer's sense of smell.
Here are a few design tips which to help you think outside of the box when creating a presentation folder:
- Shape-Up: Traditionally presentation folders have been rectangular in shape which can be boring! Use a little creativity with the shape of the presentation folder. Add an additional flap, use a custom die cut for the pocket, add windows so people can see what is inside, use a rounded or wave like edge, or instead of printing your logo cut it out.
- Materials Mix-Up: Try out different materials for your folder like recycled paper, textured paper, or plastic.
- Pick-a-Pocket: Traditional pockets hold 8.5x11 paper but think about adding a custom pocket for your brochure or some sort of give away like a letter opener, pen, or key chain.
- Bathe in Color: Color saturation grabs attention. Bright colors and dark hues will attract more attention than white or pastel colors.
- Clips and Doodads: Quirky paper clips and customized pre-printed post-its can draw attention to certain elements in your presentation folder. Think out side the box and use the unexpected!
Need some help thinking outside the box and designing the unexpected? Brand Identity’s creative team can help you design a presentation folder or complete branding package to help you stand out in today’s competitive business world. Contact us today!
