When was the last time you took a good look at your website? How old is your website? It's probably time to do some research and see if your site is working for you or against you. Is your website cluttered? Can a viewer easily find what they are looking for? Is the information current? Does your site look outdated? Has your product or service offerings changed? Does your website match your other marketing collateral?
Website Investigation
Become a detective and investigate what's out there. It can be fun! Take notes on what you like about competitors' sites. Bookmark appealing competitor websites as well as websites that are outside of your industry. What do you like about these sites? Is it the design theme, colors, functionality or features that appeal to you? Try to look at yours and other websites through the eyes of your client.
Get a Second Opinion
Ask trusted clients, employees, friends and family members to objectively critique your site. You might be surprised! What you think is great they might hate. Something you see as insignificant might be really important to them.
Technology Changes Quickly!
Yes, technology changes quickly. Is your site up to date with current technology? Maybe you don’t even know what technology is available. A web developer should be able to help you with this. Simple changes can keep your site current.
Social Networking
Does your site have links to your social networks, like Facebook, Twitter, LinkedIn, YouTube and others? Do you need presence on these social networks? Do you have a blog? Do you need a blog? Read our, Reasons to Blog article if your not sure.
Web Traffic
Does your site get any web traffic? Do you even know how to check? Are people able to find your site with a simple search query? If people can’t even find your site you probably need to do some updating. Even simple changes to your site can improve your Search Engine Optimization, SEO.
If all this is a little overwhelming Brand Identity can help you evaluate your site and determine if you need to make an update. If you already know you need a website update but you are not sure where to start, Brand Identity’s Web Developers can help with that too! Brand Identity is a web developer and designer that has been creating websites for over a decade. Contact Brand Identity
