The importance of a presentation folder should not be over looked. We all know how important a good first impression is and a company’s presentation folder is often a point of first contact. Not to mention, your presentation folder and materials are the items you leave behind in hopes of making a lasting impression. In today’s competitive business world we need every competitive edge we can get in order to win bids, land projects, and attract clients. Presentation folders and proposal packages may be the thing that sets you apart.

Eye catching call to action buttons combined with the right phrasing and text can increase your conversion rate. A call to action is simply a request for visitor to do something; buy, contact, sign-up, join, or whatever meets your objectives. The best call to action will not be the same for every industry or company. It's one of those things that every company really has to test for themselves. Here are some tips that should steer you in the right direction.