Before having your logo designed or redesigned it’s a good idea to understand what makes a good logo and what you should consider before committing. Simple is Better A simple logo design is more memorable and easier to reproduce on the web, printed materials and promotional pieces than a complex logo. A simple logo design will better ensure your brand is recognizable as well as memorable. Think of a famous logo or brand. Is the first one that comes to your mind a simple design? Our brains tend to remember and recall simple design more so then complex images.

My mother always said, “Do it right the first time and you won’t have to do it again.” Of course, she was right. This motherly wisdom definitely applies to your logo. Your logo design appears on your product, its packaging, advertisements, letterhead, business cards, billboards, promotional materials and everything else. This repeated appearance of your logo is the basis of your image and it is how customers recognize you.